VAN GOGH ALIVE
We made sure the summer of 2021 came alive with Van Gogh
ABOUT THE PROJECT
When Van Gogh Alive - the immersive experience - came to London
The Summer of 2021, to be or not to be a Covid washout was the question on most people’s lips. The Arts & Entertainment industry had been hit hard by the pandemic so when we were asked to launch and run the season for Van Gogh Alive – the immersive experience - that exhibits the life and work of the seminal Dutch artist there was both excitement and trepidation!
There was a lot riding on the success of this show, so we set about ensuring Van Gogh Alive was the must see cultural experience of Summer 2021. The media was our canvas and we made sure that it was covered in Van Gogh. Over a four month period we delivered an astonishing 175 pieces of earned media coverage from listings to features and reviews.
Highlights included broadcast coverage on BBC News London, national press coverage in The i, The Times, The Guardian, Daily Express, Daily Star, The Daily Telegraph and The Independent alongside supplements including Stella Magazine and S Magazine. Lifestyle coverage for the immersive experience appeared on Harper’s Bazaar, Sheerluxe, Cosmopolitan, Closer, Tatler and GQ while listing press such as Timeout, The Handbook, Secret London and The Nudge also featured the exhibition.
The season certainly blossomed for Van Gogh Alive.
75
pieces of earned media
coverage from listings to
features and reviews
COVERAGE HIGHLIGHTS
incl. BBC News London +
national press coverage in
The i, The Times & The Guardian
RECORD NO.
OF VISITORS
to the exhibition through PR
