LAUNCHING CUBOAI
How we won the hearts and cots of parents with this innovative baby monitor
ABOUT THE PROJECT
Launching the CuboAi baby monitor to UK parents
In 2021 Visible launched the Cubo Ai baby monitor into the UK market and what a year it’s been for this innovative start-up.
Our strategy was focused on driving advocacy and credibility from media and influencers that centred purely on the products USP’s – it’s design and market leading Artificial Intelligence technology that was a category first. This included brand partnerships, product reviews, gift guides, awards, ‘best’ product listings and getting the product into the hands of as many influencers ‘pregnant’ women ‘or ‘new’ parents as possible.
The ‘earned’ media strategy was executed brilliantly and the results outstanding. In less than a year, we secured 32 pieces of coverage across national and consumer lifestyle media and broadcast coverage on the coveted Gadget Show. We garnered earned influence from influencers including Jessie Bush and Catarina Miran.
We won Best Buy accolades in London Evening Standard and Independent; Gold medals awarded by Mother & Baby, Made for Mums and Dadsnet Awards for ‘best baby monitor’. And brokered a successful brand partnership with Mumsnet, who became instant fans of the brand.
As we move into Spring 2022, you’ll see us at The Baby Show and working with The Mummy Concierge Tiffany Norris – who has become a huge advocate for the brand since using the baby monitor – there’s no stopping this start-up.
THE
GADGET SHOW
+ sweep of national and consumer media product coverage
BEST BUY
AWARDS
in London Evening Standard, Independent & Mother & Baby
200+
units sold at The Baby Show
