TEADS
Creating a refreshed media narrative for global media platform Teads
ABOUT THE PROJECT
TEADS: Showcasing the knowledge and power of Teads global media platform to publishers and advertisers
Teads operates a leading, cloud-based, omnichannel global media platform that enables programmatic digital advertising across a global ecosystem of quality digital media. As a leader in its field, Teads works with global advertisers and their agencies, offering a single access point to buy the inventory of many of the world’s best publishers and content providers.
Known globally for its expertise and powerful tools, Teads has made a significant impact on the digital advertising ecosystem and is one of the most well-known global media platforms in today’s fast paced market.
With the changing demands of global advertising, Teads needs to remain adaptable to change and expand its services and product portfolio, which was presenting a new comms challenge for the business – how can Teads achieve a better reappraise rate and provide its customers with a deeper understanding of how it benefits their own business?
To tackle this challenge, Visible’s strategy has been to develop a strategic and compelling brand narrative that enables Teads to talk at a high level about key topics of importance to the industry.
Pertinent topics including sustainability in advertising and performance marketing continue to help expand audience reach and deepen engagement with media to secure more in-depth coverage of Teads successes with customers and internal business announcements.
The ongoing work has resulted in a plethora of wins across earned media including campaigning on industry issues such as ‘the decarbonisation of digital media’ and using thought leadership to position Teads in conversations of relevance, such as Omnichannel and CTV.
The Visible team also delivered a comms strategy for the Cannes Advertising Festival 2023. This included developing the Teads Cannes narrative, media outreach to organise media meets and greets for the global executive team, writing and publishing content from client sessions and hosting journalist meetings.
Visible’s results to date include earned media in outlets including: Campaign, The Media Leader, Performance Marketing World, WARC and ExchangeWire. These results have contributed to a significant uplift in awareness and understanding of the main facets of Teads business and continues to do so.
