BOL FOODS
Dominating the plant-based market in the UK
ABOUT THE PROJECT
BOL Foods: Dominating the plant-based conversation in the UK
BOL Foods is one of the UK’s fastest growing plant-based brands. The business launched with a bang in 2015 and since then has gone from strength to strength, with its signature one pot meals, veg pots, soups and Power Shakes stocked in almost every major supermarket nationwide.
BOL has always been used to sitting at the top spot, but in recent years, the increase in mindful eating has made for a busy category. So, BOL Foods appointed Visible at the end of 2022 to ramp up the PR and continue its quest to educate and advocate for healthy, nutritious and tasty plant based foods.
Our remit covers everything from consumer product placement and campaigning to corporate profiling and trade show support.
We started by creating a solid consumer product and sampling strategy for key moments including calendar dates such as Veganuary, season dates such as soup season and supporting NPD including our Power Shakes and new flavours within the Power Soups range. We secured national coverage in Daily Express, Daily Mirror and lifestyle coverage in Women’s Health, Women’s Fitness and Sheerluxe Luxegirl.
Most recently, we’ve been helping BOL with their new creative positioning, which has seen them pivot their comms focus away from its recipes and ingredients and towards a more lifestyle-centric creative that focuses on the benefits of healthy nutrition. We launched the new campaign, Bring on Life, with an array of coverage in marketing and retail trades, and supporting them to bring their story to life for consumers with a two day sampling event in the heart of Shoreditch. Generating coverage in listings press such as On in London.
With supermarket shelf space more competitive than ever, another key objective for BOL has been to showcase the success of the business and campaign around key issues such as supply chain and sustainability. This has resulted in coverage for founder, Paul Brown in the likes of Daily Express and many stories in leading retail industry title, The Grocer including key category reports, NPD, listings and thought leadership opportunities in Marketing Week. We’ve also secured a number of speaker platforms for Paul and his team at London Evening Standard Expo and the annual Food & Drink Trends Innovation Event.
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Pieces of coverage from April - August 2023
COVERAGE HIGHLIGHTS
Incl. comment opportunities in The Guardian & Marketing Week + product coverage in Sunday Mirror & Sunday Express
BRING ON LIFE
A broad sweep of trade coverage + supported BOL with their Shoreditch pop-up event
