SPECSAVERS
Showcasing creativity
ABOUT THE PROJECT
Specsavers: The in-house agency behind the creativity
It’s not often that a brand’s tagline becomes part of the everyday vernacular. But Specsavers’ ‘Should’ve’ campaign has done just that and is the envy of creatives the world over. But what many people don’t know is that Specsavers has its own in-house creative agency which is incredibly unusual for a brand. For creatives looking to do ‘best in class’ work the first port of call tends to be a ‘creative agency’.
So, the brief to us was how can we position Specsavers, The Agency as an aspirational place to work for ambitious creatives? With a media strategy focused on the core marketing media we set about shining a light on the brilliant strategic and creative work, showcasing the incredible culture and talent within the business; and highlighting the businesses success and values.
We’ve used a series of tactics including news announcements promoting the work and new hires, securing profile interviews and thought leadership articles for the senior leadership team, entering awards and securing speaking and judging opportunities.
The results so far are superb including coverage across key digital and marketing trade titles: Campaign; Media Leader; The Drum; Adweek; New Digital Age; Business Leader and ClickZ, a speaking opportunity at Retail Week Live focused on talent and judging at the PPA’s magazine advertising awards.
BLANKET
COVERAGE
across key digital and
marketing trade titles
COVERAGE
HIGHLIGHTS
Campaign; Media Leader; The
Drum and Adweek
RETAIL
WEEK LIVE
speaker opp for creative talent
