MOONSHINE SALOON
We supported the launch of immersive drinking experience Moonshine Saloon
ABOUT THE PROJECT
Immersive experiences, we can't seem to get enough of them and fortunately for Visible, we got to work with the fabulous team at Inventive Productions. Inventive are the masterminds behind the incredibly successful Alcotraz - the immersive, prison themed cocktail experience - and we were tasked with launching two new London concepts.
Combining immersive theatre with a world-class cocktail drinking experience the Western themed Moonshine Saloon was opened, transporting all guests to the rugged American West on the promise of making a fortune in an illicit moonshine smuggling operation at the top of its game.
Then came Pirates of the Hidden Spirit, the world's first immersive cocktail drinking experience on an authentic pirate ship, where those willing to join Captain Jack Cassidy’s undercover crew are taken on an epic journey of mischief as they steal the hidden treasure.
Both campaigns placed earned media at the heart of the strategy and delivered top tier coverage within national news and lifestyle media including the important listings to drive ticket sales. The consumer and media response to both new venues was fantastic, with coverage and conversation generated across Time Out, The Evening Standard, Metro, The Telegraph, The Nudge and plenty of other titles.
COVERAGE
HIGHLIGHTS
incl. Time Out, The Evening
Standard, Metro & The Telegraph
100s OF
TICKETS SOLD
thanks to PR coverage and
'what's on' listings