EVERYFRIDAY
Unlocking restless creativity
ABOUT THE PROJECT
EveryFriday: Unlocking restless creativity
EveryFriday launched in 2018 as an ambitious young creative agency bringing a fresh approach to brand strategy and delivering exceptional work to clients that want to push the boundaries. With a restless determination, they go deeper and further to give people a reason to care about their brand.
Our task was to build brand awareness for the agency within the marketing and creative press, to position the team as strategic thinkers and to shine a light on the brilliant work they do for their clients, which range from luxury brands to discount retailers, global corporations to boutique businesses.
We have supported EveryFriday by spotlighting their creative campaigns for leading brands including Barclays, Sky, Sony Music and Sanderson Design Group, as well as new, challenger brands including Ashman, the new sustainably-minded bank, and Vino Vero, the independent wine retailer.
We’ve used a range of tactics including news announcements promoting the work and new appointments, securing profile interviews and Q&As for the team and developing compelling thought leadership articles for leading industry titles, drawing on insights and expertise from the team, on topics ranging from brand strategy, women in the creative industries and internal brand communications.
This approach has created a steady drumbeat of coverage in key business and marketing titles including Adweek, Campaign, The Drum, Branding Magazine, Marketing Beat, Business Leader and New Digital Age, as well as vertical publications including The Fintech Times, FS Forum and Retail Sector.
SHONE A SPOTLIGHT
on EveryFriday’s creative campaigns in key media
COVERAGE HIGHLIGHTS
incl. The Drum, New Digital Age and Retail Sector
