ECI MEDIA MANAGEMENT
Showcasing media intelligence and insight to support business development
ABOUT THE PROJECT
ECI MEDIA MANAGEMENT: Showcasing media intelligence and insight to support business development
ECI Media Management is the market’s fastest-growing and most forensic global media management company, which helps brands to drive higher media value from their advertising investments.
Our brief was to raise awareness of the business and its senior executives amongst global and local advertisers, establishing a clear understanding of their unique proposition and distinguishing ECI from its competitor set, by articulating its intelligent, up-to-date, and accurate advice.
With an overall objective to help drive business growth, our strategy focused on timely news announcements, including senior appointments, new product offerings and the incorporation of Eley Consulting into the business.
ECI Media Management has become known for its market-leading Media Inflation Report, which is now published annually alongside quarterly updates. We supported the publication of these reports with a high impact PR campaign, resulting in blanket coverage across key industry titles including WARC, Campaign, Adweek, The Drum, Media Post and Business Insider.
In addition, to further support ECI’s business development, we secured opinion editorials and comment opportunities for their senior team on relevant topics from gaming to the impact of the Hollywood strikes, resulting in coverage across publications including Media Post and AiThority.
